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George Greenough is the barefoot genius and inventor whom many people argue was the catalyst for the shortboard revolution of the mid-1960s. Born in Montecito (near Santa Barbara, California) in 1941 to a wealthy and well-connected family, young George was known to be somewhat of an outsider with a great affinity for the ocean. After a brief flirtation with stand-up surfing, by the late 1950s he was primarily surfing kneeboards and air mats because he enjoyed being closer to the surface of the wave and the increased sensation of speed that it provided. An eternal experimenter, Greenough designed and made his own equipment and throughout his entire life has always sought to rework and improve the things that he uses in an attempt to discover and produce the best possible tool for a job. It was this quest that led him to transform the fin on his boards, amongst other things.