11 . 05 . 14
We’ve just re-stocked our online store with our classic white t-shirt, in the hope that it can tempt the sun to come out and stay out for the rest of the summer.
We apply the same consideration to the production of our clothing as we do to everything else here, so we buy in blank organic cotton t-shirts and have them screen-printed locally with a water based ink. Cotton production uses more pesticides per square metre than any other commercially grown crop (accounting for around 25% of insecticide and 10% of pesticide use worldwide over only 2.5% of the planet’s cultivated land), and many of these chemicals were originally formulated as nerve gasses for warfare; sourcing, selling and wearing organic cotton t-shirts rather than their regular cotton counterparts, therefore, seems like the best thing to do on every count as far as we’re concerned. We have our friends at Advertees then print our logo onto the breast of the t-shirts using a water based ink. This ink is like a dye that sinks into the fibres rather than coating or sitting on top of them, as plastisol based inks do. Not being produced from petro-chemicals is an obvious draw for us, but other benefits include the fact that you can iron directly over the logo of our t-shirts without the risk of smudging it.